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Walk into a store where the shelves are packed with everything from name-brand shampoo to closeout garden tools and deeply discounted yard games, and you are likely standing in the center of a treasure hunt. Ollie's Bargain Outlet Holdings (NASDAQ:OLLI) built its business on this concept, sourcing excess inventory from major retailers and passing the savings to customers at its warehouse-style locations. As of Sept. 11, 2026, the stock trades at $72.43, marking a 45% decline over the past year despite a business model that tends to thrive when consumers tighten their belts.
Accelerated unit growth: Management successfully opened 86 new stores in the most recent fiscal year, leveraging bankruptcy-acquired leases to expand its footprint to 686 locations across 36 states.
Loyalty program leverage: The Ollie's Army membership base reached 18.1 million members as of Q2 fiscal 2026, and these frequent shoppers account for more than 80% of net sales, providing a consistent traffic floor.
Operational efficiency: The company reported a gross margin of 43.5% in Q2 fiscal 2026, benefiting from tariff refunds, which management is reinvesting in competitive pricing to drive volume.