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Apple's unveils its first folding iPhone

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Core Development: Apple's unveils its first folding iPhone
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Market & Financial Impact: Apple showed off at an event the first major design change to the iPhone in almost 20 years.
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Actionable Insight: Monitor price volume action at market open; check key technical support/resistance levels.

Apple has revealed its first folding iPhone with a starting price of $2,000 (£1,475).

The new phone, dubbed the Duo, is now one of the most expensive smartphones on the market. The model with the biggest storage option goes up to $3,200 (£2,360).

Chief executive John Ternus said the Duo, which has a book-style format, was "inspired by the iPad" and called the folding features "fluid and completely intuitive".

But critics say the phone risks becoming a "premium-priced ornament" that doesn't bring meaningful growth to the firm, which pundits say hasn't revealed seriously stand-out features in many years.

It comes as John Ternus entered his second week as Apple's chief executive. Ternus took on the top job after Tim Cook stepped down.

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Official Publisher Attribution: This report is aggregated from Bloomberg. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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