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VOO pulled in $43.6 billion in fresh investor cash over 30 days, even as the fund dipped less than 1% and pundits screamed selloff.
Automation drives the flood: 68% of Fidelity workplace investors are hands-off, and fewer than 1 in 10 changed allocations during 2025's volatility.
At just 0.03% annual cost, VOO's rock-bottom expense ratio makes holding through wobbles the path of least resistance for retirement savers.
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