Overroute has raised $5.5 million to expand its AI-powered freight execution platform, which is already being used across J.B. Hunt's business units.
UP.Partners led the funding round in Overroute, with EIC Rose Rock, 1834 Ventures, Tulane Ventures and other investors participating as well, according to a Sept. 9 Overroute funding announcement. Overroute plans to use the money to accelerate product development and add employees as it expands to more large carriers and private fleets.
The Arkansas-based startup grew out of a 2024 collaboration between J.B. Hunt and UP.Labs to develop technology around problems in freight transportation. After a year of development and testing with J.B. Hunt, Overroute launched publicly in July. Its AI agents are now being used by operators across the freight network of J.B. Hunt.
J.B. Hunt and UP.Labs initially looked at several problems that could be addressed with technology, including automating manual load execution and reducing billing complexity. They ultimately chose load execution, with J.B. Hunt providing access to its processes, technology, real-time data and live loads to help build and test the system that became Overroute. J.B. Hunt said the work identified manual tasks throughout the life cycle of a load that could be augmented or automated with AI.
"We've validated Overroute inside one of the largest and most complex freight networks in North America. This funding gives us the capacity to take what we've learned there, continue investing aggressively in the product, and bring it to more enterprise fleets," Alex Reed, Overroute's CEO, said in the funding announcement.