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Supermarket chain Morrisons has entered a partnership with Instaleap, the e-commerce fulfilment provider owned by Instacart, to bolster its online ordering and in-store fulfilment capabilities.
Through Instaleap's technology, Morrisons will be able to manage orders from marketplace partners, including Uber Eats, Just Eat and Deliveroo, via a single, unified system.
The provider's in-store picking application will also equip Morrisons' store colleagues with tools to handle order picking and fulfilment "more efficiently".
The collaboration builds on Morrisons' existing relationship with Instacart to deliver a more "seamless" shopping experience across both online and physical stores.