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Investors evaluating AppLovin (NASDAQ:APP) and Meta Platforms (NASDAQ:META) are comparing two different approaches to digital advertising. One is a high-growth software specialist while the other is a global social media titan.
AppLovin provides the technology that helps mobile apps find and monetize users. Meta Platforms connects the world through its apps while selling highly targeted advertising space. Both companies are utilizing artificial intelligence to maintain their competitive advantages in 2026.
In FY 2025, revenue reached nearly $5.5 billion, representing a significant 70% increase over the prior year. This expansion was accompanied by net income of approximately $3.3 billion. The company achieved a net margin of 60.8%, which measures how much of every revenue dollar is kept as profit after all expenses.
As of its December 2025 balance sheet, the debt-to-equity ratio was roughly 1.7x, which compares total debt to the value owned by shareholders. The current ratio, measuring the ability to cover short term obligations with current assets, was a strong 3.3x. Free cash flow for the period reached $3.9 billion, representing the cash remaining after paying for operating costs and capital investments.