UK-based restaurant chain Pho has extended its delivery partnership with Deliveroo by two years to expedite its delivery reach.
The two companies last agreed to their exclusive arrangement in 2024.
The renewed agreement encompasses 54 sites across the UK, adding 11 venues launched over the last two years.
These recent additions include locations in Birmingham (Harborne), Bluewater, Cheshire Oaks, Greenwich, Newcastle, St Albans, Tunbridge Wells, Waterloo The Cut, and Victoria.
Under the new model, the businesses will focus on increasing brand awareness among new customer segments.