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Apple (AAPL) introduced its most anticipated and ambitious iPhone yet during a keynote at its headquarters on Wednesday: the iPhone Duo. But the event was just as much a showcase for the company's AI capabilities, as well.
Apple has been criticized for being slow to adopt generative AI, while rivals like Samsung (005930.KS) have integrated the technology into their own devices and apps. But the company shot back during the Duo launch, presenting a slew of AI-powered capabilities for its iPhone, Apple Watch, and AirPod lines.
CEO John Ternus primarily focused on AI in his opening remarks, referring to the iPhone as an intelligent personal hub for users that "sits at the center of an amazing ecosystem of intelligent features and experiences that work seamlessly across the products you use every day."
That includes the company's generative AI-enhanced version of Siri called Siri AI. The improved personal assistant, which will launch in beta with iOS 27 on Sept. 14, is designed to pull information from across your apps when you need it.