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Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty, Inc. (NYSE:ELF), executed a sale of 5,512 shares of common stock on September 1, 2026, according to a recent SEC Form 4 filing.
Transaction value based on SEC Form 4 weighted average sale price ($110.00); post-transaction value based on September 1, 2026 market close ($105.54).
What prompted this disposition?The transaction was executed automatically under a Rule 10b5-1 trading plan that Franks adopted on March 3, 2026. These plans allow insiders to diversify their portfolios by scheduling trades at predetermined intervals, which provides a layer of separation from immediate market conditions or internal developments at e.l.f. Beauty.
How does the insider's remaining stake compare to the company's total market value?Following the sale, Franks retains direct ownership of 138,797 shares, representing a total beneficial ownership interest of 0.24% in the company. As of the September 2, 2026 market close, the stock was priced at $107.36, which values the insider's remaining equity at approximately $14.9 million.