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DBS targets Gen Z in Singapore with new credit and debit card offerings

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Core Development: DBS targets Gen Z in Singapore with new credit and debit card offerings
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DBS has introduced two new payment cards, Chromo and TravelLah!, aimed at spending habits and preferences among Gen Z customers in Singapore.

The Singapore-headquartered lender stated that both products are designed to help young adults "maximise rewards" on daily spending and "get more value" when they spend overseas.

DBS launched Chromo on 5 September. It described Chromo as the first credit card in Singapore designed to "automatically adapt" to the spending habits of Gen Z customers.

The card provides bonus cashback on a customer's top two eligible local spending categories each month, removing the need for cardholders to pre-select categories.

DBS Singapore Payments and Unsecured Lending head Chan Sow Han said: "Young adults in their 20s are navigating one of the most dynamic stages of their lives, often marked by shifts in income, interests and financial priorities.

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Official Publisher Attribution: This report is aggregated from Yahoo Finance. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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