On September 9, Destination XL Group (NASDAQ:DXLG) reported second-quarter results that tell two different stories depending on which line you read. Net sales fell 3.4% to $111.6 million, and comparable sales dropped 3.5%, yet adjusted EBITDA jumped to $7.7 million from $4.7 million a year earlier. Interim CEO Lionel Conacher framed the quarter as proof a turnaround is taking hold. The same week, DXL also walked away from its planned merger with FullBeauty, adding another twist to an already complicated year for the big-and-tall retailer.
The growth initiatives underneath the headline numbers look substantive rather than promotional. More than 150,000 customers have now been scanned through the FITMAP fit platform, and that group shows higher order values and lower return rates than unscanned shoppers. The THERMACHILL private-label line grew demand 56% year to date, and brand awareness among the company's core 35-to-64 demographic climbed from 40% to 49% in seven months. Destination XL also exited its planned merger with FullBeauty, a deal the board concluded would have diluted existing stockholders given FullBeauty's weakening finances.
Underneath the improved bottom line, the top line is still shrinking, and traffic remains the core issue. Stratton called store traffic the company's single biggest hurdle, with physical store comps down 4.3% and direct sales down 1.6%. Chief Growth Officer Jimmy Olsson acknowledged the company is trailing its own targets on winning back both new and lapsed shoppers. Part of that drag looks structural rather than cyclical: Olsson said customers on GLP-1 weight-loss medications tend to "stop buying apparel altogether for a period" before their sizing stabilizes, a pattern Destination XL is only beginning to address through targeted marketing.
The margin story carries an asterisk, too. Gross margin rose 270 basis points to 47.9%, but nearly all of that gain traces back to the tariff refund. Strip it out, and merchandise margin would have been roughly 70 basis points worse than last year, pressured by markdowns on slow-moving seasonal product and higher shipping costs. SG&A fell $1.8 million in dollar terms yet still deleveraged to 41.0% of sales because revenue fell faster than expenses did. The FullBeauty situation cuts both ways as well: on September 2, Destination XL filed an amended proxy citing FullBeauty's rising debt and shrinking equity value, and the deal still needs SEC clearance and a stockholder vote before it's formally dead.
Hedge fund ownership of Destination XL slipped from 12 funds to 10 in the most recent quarter, a modest pullback in institutional conviction. Short interest sits at just 2.03% of the float, suggesting little organized betting against the stock despite its traffic problems. Fewer funds holding on, paired with almost no short pressure, points to fading enthusiasm rather than active skepticism. Investors appear to be watching from the sidelines rather than taking a strong stance in either direction.