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Coca-Cola raised its 2026 guidance to comparable EPS growth of between 9% and 10% and has surged 27% year to date, pushing its P/E to 29.
Sather argues most investors miss multiple expansion, which involves buying stocks the market undervalues and collecting gains when sentiment catches up.
The dead-money framework fails when cheap stocks reflect real decline, so check unit volume growth rather than headline revenue alone.
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