Apple CEO John Ternus at the launch event of the latest iPhone lineup
Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on September 1.
Ternus briefly took the stage at the Steve Jobs Theater, kicking off the event to loud cheers. In a video message, he praised Apple's "relentless pursuit of excellence." The iPhone 18 Pro and 18 Pro Max, Ternus said, bring improvements to the battery, camera, and performance.
Apple is focusing on Siri's new AI capabilities with the new phones, emphasizing privacy and security to stand apart from rivals who are further along in incorporating AI.
Many of Apple's biggest rivals, such as Samsung, Motorola and Google, have already come out with foldable smartphones. But Apple is not one to rush on new technologies.