But crucially, so does Wall Street, with its knack for simplifying complicated technological trends into attention-grabbing acronyms.
Pick the hottest stocks of the day; slap a label on it; observe the capital inflow as investors chase it.
But how about the man-on-the-street investor throwing his money into it?
Past performance does not necessarily imply future performance, even if droves of investors believe it does, driving these eye-catching names to unbelievable valuation multiples.
Unbearable fear of missing out (FOMO) adds fuel to the fire, driving them even higher.